社交媒体时代职业体育俱乐部何以成为城市象征

胡佳澍; 向荟羽; 魏子木; 刘思琪

doi:10.14036/j.cnki.cn11-4513.2026.03.003

PDF(2082 KB)

首都体育学院学报 ›› 2026, Vol. 38 ›› Issue (3) : 257-269. DOI: 10.14036/j.cnki.cn11-4513.2026.03.003

专题特约/职业体育

社交媒体时代职业体育俱乐部何以成为城市象征

胡佳澍 ¹^,² ,
向荟羽 ¹ ,
魏子木 ¹ ,
刘思琪 ³

作者信息 +

How Do Professional Sports Clubs Become City Symbols in the Social Media Era

HU Jiashu ¹^,² ,
XIANG Huiyu ¹ ,
WEI zimu ¹ ,
LIU Siqi ³

Author information +

文章历史 +

摘要

职业体育俱乐部如何从竞技组织演变为城市象征，是城市文化与体育治理的重要议题。本文引入话语分析视角，提出“嵌入-象征化-认同化”三种话语机制的分析框架，以上海申花足球俱乐部为案例，对微博平台的有效文本进行内容分析。研究发现：（1）嵌入机制回答“俱乐部如何进入城市公众话语”，俱乐部通过主题选择性的城市关联和桥接节点完成话语嵌入，并呈阶段性上升趋势；（2）象征化机制回答“俱乐部如何被赋予城市情感与价值”，归属框架、自豪框架和场所框架三类城市叙事赋予了俱乐部象征意义，且情感卷入度较深；（3）认同化机制回答“象征意义如何转化为城市身份归属”，公众通过第一人称代词和“主场”等空间标记在日常措辞中实现身份认同，使象征关系获得持久支撑。三种话语机制相互强化，共同解释了“俱乐部何以成为城市象征”的话语过程。而俱乐部之所以具有这种象征生产力，源于其同时满足高频性、高情感性与高地域性三个条件，并据此提出促进俱乐部与城市关系的建议。

Abstract

How a professional sports club evolves from a competitive organization into a city symbol is an important issue at the intersection of urban culture and sport governance. Adopting a discourse analysis perspective, this article proposes an analytical framework of three discourse mechanisms-embedding, symbolization, and identification-and applies it to the case of Shanghai Shenhua Football Club, drawing on a content analysis of valid texts from the Weibo platform. The findings are as follows: (1) The embedding mechanism addresses how the club enters urban public discourse. The club achieves discursive embedding through topic-selective city associations and bridging nodes, exhibiting a phased upward trend over the study period. (2) The symbolization mechanism addresses how the club is invested with urban emotions and values. Three types of urban narratives-belonging, pride, and place-endow the club with symbolic meaning, underpinned by a high degree of emotional engagement. (3) The identification mechanism addresses how symbolic meaning translates into urban identity. Through first-person pronouns and spatial markers such as “home ground,” the public enacts identity work in everyday language, lending the symbolic relationship enduring social-psychological support. The three discourse mechanisms reinforce one another, jointly accounting for the discursive process through which the club becomes a city symbol. The club’s capacity for such symbolic production, this article argues, derives from its simultaneous fulfillment of three conditions: high frequency, high emotionality, and high locality. On this basis, the article offers recommendations for strengthening club-city relations.

导出引用

胡佳澍 , 向荟羽 , 魏子木 , 等. 社交媒体时代职业体育俱乐部何以成为城市象征[J]. 首都体育学院学报. 2026, 38(3): 257-269 https://doi.org/10.14036/j.cnki.cn11-4513.2026.03.003

HU Jiashu , XIANG Huiyu , WEI zimu , et al. How Do Professional Sports Clubs Become City Symbols in the Social Media Era[J]. Journal of Capital University of Physical Education and Sports. 2026, 38(3): 257-269 https://doi.org/10.14036/j.cnki.cn11-4513.2026.03.003

中图分类号： G80-05 (体育与其他学科的关系)

参考文献

列表( 原文顺序 | 文献年度倒序 | 文中引用次数倒序 ) 可视化分析

[1]	范玉刚. 文化治理视域下的城市文明典范塑造[J]. 理论视野, 2023(4): 58-64. 本文引用 [1]

[2]	新华社. 中共中央国务院关于推动城市高质量发展的意见[EB/OL]. (2025-08-28) 2026-03-08. https://www.gov.cn/zhengce/202508/content_7038144.htm. https://www.gov.cn/zhengce/202508/content_7038144.htm 本文引用 [1]

[3]	马肇国, 席亚健, 薛浩, 等. 体育与城市文化品牌建设的互动效应和风险管理[J]. 北京体育大学学报, 2018, 41 (12): 64-72. 本文引用 [1]

[4]	张烈琴, 陈长瑶. 国内城市文化空间研究综述及展望[J]. 资源开发与市场, 2019, 35 (8): 1080-1086. 本文引用 [1]

[5]	Gratton C, Henry I. Sport in the City: The Role of Sport in Economic and Social Regeneration[M]. London: Routledge, 2001:1-18. 本文引用 [1]

[6]	赵渊婷, 熊欢. 职业体育俱乐部治理何以需要“公众参与”?——西班牙法律制度的镜鉴与启示[J/OL]. 体育学研究, 1-20.[2026-04-25]. https://doi.org/10.15877/j.cnki.nsic.20260312.001. https://doi.org/10.15877/j.cnki.nsic.20260312.001 本文引用 [1]

[7]

Giulianotti

. Supporters, Followers, Fans, and Flaneurs: A Taxonomy of Spectator Identities in Football[J]. Journal of Sport and Social Issues, 2002, 26(1): 25-46.

https://doi.org/10.1177/0193723502261003

https://journals.sagepub.com/doi/10.1177/0193723502261003

本文引用 [1] 摘要

World football (or soccer) has undergone an intensive hypercommodification over the past decade or so. This article examines the impact of this process on forms of spectator identification with top professional football clubs. Drawing upon previous analyses by Taylor and Critcher (on football) and the theories of Bryan Turner (on body culture), the article advances four ideal types of spectator identity: supporters, followers, fans, and flâneurs. The broad trend in sports identification is away from the supporter model (with its hot, traditional identification with local clubs) and toward the more detached, cool, consumer-orientated identification of the flâneur.

[8]	康晓磊, 隋晓冰, 陈雅碧. 职业体育俱乐部迁移驱动城市可持续发展:美国经验及其对中国的镜鉴[J]. 体育与科学, 2025, 46 (1): 98-107. 本文引用 [2]

[9]	Kavaratzis M. From City Marketing to City Branding: Towards a Theoretical Framework for Developing City Brands[J]. Place Branding, 2004, 1(1): 58-73. https://doi.org/10.1057/palgrave.pb.5990005 http://link.springer.com/10.1057/palgrave.pb.5990005 本文引用 [1]

[10]

Rein

, Shields

. Place Branding Sports: Strategies for Differentiating Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations[J]. Place Branding and Public Diplomacy, 2007, 3(1): 73-85.

https://doi.org/10.1057/palgrave.pb.6000049

http://link.springer.com/10.1057/palgrave.pb.6000049

本文引用 [1]

[11]	Hjarvard S. The Mediatization of Society: A Theory of the Media as Agents of Social and Cultural Change[J]. Nordicom Review, 2008, 29(2): 105-134. 本文引用 [1]

[12]

Ampuja

, Koivisto

, Väliverronen

. Strong and weak forms of mediatization theory: a Review of recent theorization on the mediatization of society and culture[J]. Nordicom Review, 2014, 35(S1): 111-124.

https://doi.org/10.2478/nor-2014-0107

https://reference-global.com/article/10.2478/nor-2014-0107

本文引用 [1] 摘要

During recent years, the concept of mediatization has made a strong impact on media and communication studies, and its advocates have attempted to turn it into a refined and central theoretical framework for media research. The present article distinguishes two forms of mediatization theory: a strong form based on the assumption that a ‘media logic’ increasingly determines the actions of different social institutions and groups, and a weak form that questions such a logic, though the latter form emphasizes the key role of the media in social change and singles out mediatization as a central ‘meta-process’ today. Exponents of the weak form have convincingly criticized the notion of media logic. However, the weaker version of mediatization is itself problematic, as its advocates have failed to produce a clear explanatory framework around the concept. We argue that, although the analytical status of mediatization is unclear, fascination with the concept will, in all probability, continue in the years to come, due to the promises of heightened disciplinary coherence and status that this notion has conveyed for media and communication studies.

[13]	Couldry N, Hepp A. The Mediated Construction of Reality[M]. Cambridge: Polity, 2017:15. 本文引用 [1]

[14]	Frandsen K. Sport and Mediatization[M]. London: Routledge, 2020:16. 本文引用 [1]

[15]	Turner V. Symbols in African Ritual[J]. Science, 1973, 179(4078): 1100-1105. https://www.ncbi.nlm.nih.gov/pubmed/17788268 本文引用 [1]

[16]	Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness[J]. American Journal of Sociology, 1985, 91(3): 481-510. https://doi.org/10.1086/228311 https://www.journals.uchicago.edu/doi/10.1086/228311 本文引用 [1]

[17]	Turner V. The Forest of Symbols: Aspects of Ndembu Ritual[M]. Ithaca: Cornell University Press, 1967:27-30. 本文引用 [1]

[18]	Tajfel H, Turner J C. An Integrative Theory of Intergroup Conflict[M]// AustinW G, WorchelS,eds. The Social Psychology of Intergroup Relations. Monterey: Brooks/Cole, 1979: 33-47. 本文引用 [1]

[19]	王文龙, 邢金明, 刘波, 等. 时空维度下球迷与职业体育俱乐部价值共创的类型、困境与路径[J]. 山东体育学院学报, 2026, 42 (2): 87-97. 本文引用 [1]

[20]	刘光同. 中国职业体育俱乐部企业社会责任评价量表的编制与应用[J]. 成都体育学院学报, 2025, 51 (3): 45-57. 本文引用 [1]