创新程度、时间距离和调节聚焦对智能可穿戴设备广告效果的影响研究
李京律, 杨抒奕
A Study on the Effects of Innovation Degree, Temporal Distance, and Regulatory Focus on the Advertising Effectiveness of Wearable Devices
LI Jinglyu, YANG Shuyi
首都体育学院学报
.
2025, (4): 375
-387
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DOI: 10.14036/j.cnki.cn11-4513.2025.04.003
