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Economic Value Realization Mechanisms of Rural Sports Events: An Interpretation Based on the Resource-Asset-Capital Model
JIN Yuanyuan, GUO Yuqi, WANG Zipu
Journal of Capital University of Physical Education and Sports ›› 2026, Vol. 38 ›› Issue (1) : 36-47.
PDF(1527 KB)
PDF(1527 KB)
Economic Value Realization Mechanisms of Rural Sports Events: An Interpretation Based on the Resource-Asset-Capital Model
The economic value realization of rural sports events is an important topic in the role of sports in the comprehensive revitalization of rural areas. Using grounded theory, with the main case of “Village BA” in Taipan Village and auxiliary cases such as“Village Super League” in RongJiang County, in-depth interviews with 31 stakeholders were conducted to explore the intrinsic mechanisms of the economic value realization of rural sports events. A“resource endowment-value creation-value realization” chain transformation structure was constructed. The analysis revealed that resource endowment includes three dimensions: sports resources, cultural resources, and ecological resources. The value creation mechanism encompasses six aspects: value recognition, symbolization, branding, productization, service orientation, and resource integration. The value realization mechanism includes five stages: market operation, traffic conversion, industrial integration, and profit distribution and value enhancement. The collaborative governance mechanism encompasses five components: villager self-governance, local government services, enterprise participation, social forces coordination, and sustainable development. It runs through the entire value transformation process and provides institutional guarantees. Based on the Resource-Based View theory, the study conceptualizes this value realization process as a “resource-asset-capital” transformation model, revealing the internal logic of how rural sports events realize value transformation through the combination of heterogeneous resources and organizational capabilities. Based on this, practical pathways are proposed in four areas: ide.jpgying and activating resource endowments, collaboratively advancing value creation, leveraging the role of the masses, and focusing on sustainable development.
rural sports events / economic value / value transformation / resource-based view
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