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A Study on the Effects of Innovation Degree, Temporal Distance, and Regulatory Focus on the Advertising Effectiveness of Wearable Devices
LI Jinglyu, YANG Shuyi
Journal of Capital University of Physical Education and Sports . 2025, (4): 375 -387 .  DOI: 10.14036/j.cnki.cn11-4513.2025.04.003

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